Packaging for export is essential in ensuring that goods successfully transit borders, whether they are foods or medicines. Various cultures and customs are present and have an impact on sales outcomes. The same holds true for the particular region and the economic and demographic characteristics of the country of destination.

Best-selling packaging for export: the six pillars

According to the results of a new study conducted by Constantia Flexibles, six main factors are responsible for the sometimes noticeable differences between the various approaches to packaging for export.

1. Geographical location 

The location of the destination country affects the route and time of transport. The functional choice of packaging material for export is decisive. The pack must protect the goods from external factors. In addition, food requires adequate storage and expiration timeframe.

2. Legal framework

Compliance with quality standards and sometimes complex procedures is essential for packaging abroad. The information needed on the packaging and labels is not the same throughout the supply chain. For food, for example, strict safety standards are in place.

3. Environmental background

Weather conditions significantly influence choosing the suitable packaging material for overseas. Tropical climates require different conservation protections than dry areas. A bag of chips from the European plains can explode 2,000 meters above sea level.

4. Cultural aspects

When the product is finally at the point of sale, it must meet the customer’s demands and stand out from the competition. Shopping habits evolve slowly; not all consumers like to throw themselves into the news. Using colors and shapes can evoke positive and negative associations with foreign packaging. In China, for example, white is the color of mourning, unlike what happens here. Demographics such as average age and population distribution between rural and urban centers also affect packaging design.

5. Economic situation

The proper packaging for foreign countries depends on the economic context. Providing single portions and practical takeaway boxes will be good if the target audience is employees who often go in a hurry. The demand for eco-friendly and recyclable materials is usually proportional to the average income.

6. Spread of eCommerce

The rise of online shopping is changing the packaging market. The differentiating features attract customers’ attention when products are visible and tangible on a shelf. In online stores, purchase decisions are rarely made based on the packaging but instead on advertising or marketing actions. Once the goods leave the warehouse, packaging again comes to the foreground. Safe shipping and a WOW effect are instrumental in creating customer loyalty when opening the package.